Renewal choices: Website customers, event customers, and pet-tag customers follow the pricing shown below.

Customer renewals

Keep your QR-connected information active.

Choose the renewal path based on where the original product was purchased. Safety IDs and pet tags have different service periods and renewal pricing.

Choose your purchase type

Customer renewal pricing

If you are unsure where the product was purchased, contact support with the device or QR number when available. Do not email medical information.

Live-event purchase

Safety ID renewal

For a qualifying My Alert Band safety ID originally purchased at a live event after its included service period.

$60Three more yearsEvent-customer option
$25One yearEvent annual option
Pet tag

Pet-tag renewal

My Doggy Tag service initially includes five years. The same renewal applies regardless of where the tag was purchased.

$15Five more yearsPet connected-service renewal

Important details

Before renewing

Use the correct device number

The renewal must be connected to the correct safety ID or pet tag. Include the device or QR number when requesting help.

Renewal keeps service active

Renewal is required after the included period to keep the QR-connected profile information available.

No automatic enrollment

Automatic renewal is not preselected. The customer must give explicit permission before a renewal is processed.

Dealers, Partners, and Fundraisers

Looking for the Renewal Commission Policy?

Approved active sellers may qualify for 10% of eligible renewal revenue from properly coded original sales. Eligibility requirements and payout terms are explained on the program pages.